Static ads
Ad idea sheet
A template for writing one ad idea in a few lines, ready to paste into your AI app.
Goose plans each ad around one idea. If you already have an idea in mind, fill in this sheet and paste it into your AI app. It turns your idea into an ad and shows you the price first.
The template
Product: [which product]
Who it's for: [one kind of person, like "new parents who don't sleep"]
The moment: [when they'd see this ad and care]
The angle: [the one reason to buy, like "it saves time" or "it's a gift"]
The hook: [the first words they read]
Proof: [a claim you've approved, or a customer line marked OK to quote]
Offer: [a real offer, or "none"]
What this ad tests: [what you'll learn if it wins]
Sizes: [Square, Feed, Story or Wide]An example
Product: Lavender sleep candle
Who it's for: people who can't switch off at night
The moment: scrolling in bed, late
The angle: a calm bedtime habit
The hook: "Your phone isn't the only thing that needs to wind down"
Proof: our customer line about sleeping through the night
Offer: none
What this ad tests: does a bedtime habit sell better than the scent?
Sizes: Feed and StoryTips
- One idea per sheet. Two angles in one ad means you can't tell which one worked.
- Use proof that's in your brand brain. Goose checks every claim and number in an ad against it.
- Leave the offer as "none" if there isn't a real one. Goose never makes one up.
- To keep ideas together, add them to a campaign. See Campaign brief.