Videos and Goose Video

Your AI app plans each video with Goose: a hook that stops the scroll, a real line from one of your customers, and a short script. Then Goose Video makes the video on your computer. When it's done, Goose keeps it safe and shows it in the dashboard.

What you needCopy Anchor Link

• Goose added to your AI app. See Connect your AI app.
• A Mac, Windows or Linux computer that stays on, awake and online while videos are made. Keep a laptop's lid open and plugged in.
• About 2 GB of free space, plus a little more than half a gigabyte for each video in a run.

You don't need to install anything first. Setting up your computer brings everything Goose Video needs. See Set up your computer.

To make videos in Claude's desktop app, also add Goose Video. Open Settings, then Connections, pick Claude under AI apps, and choose Download Goose Video. Then open the file.

Plan a videoCopy Anchor Link

Ask your AI app, like "Make a video ad for our best seller" or "Make a video ad from this review." If you don't say what to make, a card asks What do you want to make? with five choices: One video ad, Image ads, Many videos at once, Use my sheet and Expand an ad. For many videos or your own sheet, see Many videos at once. To test new hooks and more on a video you already have, see Expand an ad. For one video:

Every claim, number and offer in a video comes from your brand brain.

Start a video in the dashboardCopy Anchor Link

You can also start a video on Make by picking One video ad, or with Make a video in Library, under Videos. Then:

1. Product: pick up to 12 products, or choose Go on without a product.
2. Style: pick a style and choose Use this. Watch demo plays it first. Styles that don't suit your products show under Styles that don't fit. See video ads to learn from opens the References page.
3. Plan: say what the video should say, if you like, and choose Copy for your AI app. Paste it into your AI app, which writes the plan and gets the price.

To change a plan before you say yes, ask your AI app. It changes the plan and gets a new price for the batch.

PriceCopy Anchor Link

A video's price is the sum of the parts Goose makes for it on its side:

• Picture: a still for a scene
• Video clip: priced by its seconds
• Voice: priced by its length

Everything else, like text, phone screens, captions and putting the video together, is made on your computer and costs nothing. So some styles cost 0 credits.

The price card reads like "Up to 389 credits · most likely 324 · unused credits come back on their own". Goose sets aside the "up to" amount when you say yes, charges what each video really uses, and gives back the rest by itself. Parts already made for the same batch are reused free. A price is good for 24 hours; the time shows under the button.

Set up your computerCopy Anchor Link

Goose makes videos on your own computer, with an app called Goose Video. Set it up once. The setup shows on the card in your AI app while Goose writes, and on Your computers in the dashboard:

1. Choose Set up this computer, then Copy.
2. Paste it into Terminal on a Mac or Linux, or PowerShell on Windows, and press Enter. Run it as yourself, not as an administrator.
3. Watch the steps go by: Getting tools, Installing Goose Video, Checking this computer, then Ready in green.

Setup brings its own copy of everything Goose Video needs and checks each download before it uses it. Everything it installs stays in a .gooseworks folder in your home folder. While it runs, it also uses a few temporary files, which it removes. If you're not at the computer you want to use, choose Email me this setup to send it to your own email. An emailed setup works for 24 hours.

You can set up more than one computer. Goose picks one to start a batch on, and the yes button names it. Choose Add another computer on the batch to share the work, so it finishes sooner. If one goes offline, the videos it hasn't started move to your other computers.

Your computers shows each one as Live, Asleep, Offline or Needs an update. When a computer needs an update, run the setup on it again. Remove stops a computer making videos for your team.

The line works once, for an hour, or for a day if you had it emailed. If you lose it, choose Set up a computer again for a fresh line. The old one then stops working.

To stop using a computer, choose Remove next to it. Goose Video on that computer stops and unlinks itself, right away or the next time it connects.

Make itCopy Anchor Link

After your yes, Goose sends the videos to the computer the yes button named. You don't need to start anything. If Goose Video isn't open, the card shows Open Goose Video. If your computer is still setting up, the button waits with "Checking this computer…" and turns into the yes once it's ready.

The card in your AI app and the batch's page show one board with how the run is going, problems first:

• Making: how many are done, making and waiting, and about how long is left. The first finished video plays big.
• Needs a check: some styles stop a video for a quick check. The other videos keep going. A style that asks for checks says "This style needs you nearby" on its price card. There are two kinds:
  • Listen to it yourself: listen to every track with sound on the board or the batch's page, then choose Approve or Redo. Your AI app never answers this one; it gives you the batch's page.
  • Checked nearby: a style's own look at the finished video. Your AI app looks at and listens to every file first, then sends Goose its full review. Goose takes an approval only when every part of that review passes. A redo makes the video again only after a new price and your yes.
• Asleep: your computer is asleep. It carries on when it wakes.
• Offline: after 10 minutes away, choose Open Goose Video on that computer, or Add another computer.
• Finished: your AI app says so once, in one line.

While a run is going, you can:

• Stop one video, or ask your AI app to stop it. Only that video stops. If another video needs a part this one hasn't made yet, Goose tells you which, and asks before stopping both.
• Stop the rest. Every video not finished yet stops, including ones being made. Those pay for the work already done; videos not started pay nothing.
• Add another computer to share the work. The time left updates.

Everything must be made by the time on the price card, 72 hours after your yes. Goose reminds you 12 hours before, on the board and by email, if videos are still waiting.

When a video endsCopy Anchor Link

• Made and checked: the video is done, and it shows in Library, under Videos. Goose emails you if you haven't seen the finished board within 2 minutes.
• Didn't finish: something Goose or the computer caused stopped it. You pay nothing for it. Ask your AI app to try it again, and it gets a new price.
• A brand fact changed: that video waits for your OK, and you pay nothing for it. Get a new price on the card or the batch's page prices it again.
• Ran out of time: you pay for the work already done. Ask your AI app to carry on: it gets a new price, and what was already made is reused free.

What you pay: a video you stop, or one that runs out of time, costs only the work already done. A video that didn't finish, or waits after a brand fact changed, costs nothing. The receipt shows what was charged, given back and still set aside.

If your monthly credits reset before a run's deadline, the price card says so. Monthly credits still set aside then don't come back. Credits you bought don't expire.

Follow an ad you likeCopy Anchor Link

You can give Goose a video ad to follow: one of your competitors' ads, one of your own Meta ads, or one from the community gallery. In your AI app, ask for a video like an ad you saw. Your AI app shows a card where you can watch ads and choose Use this.

In the dashboard, open the References page from the Style step on Make, with See video ads to learn from. It lists video ads to learn from, with the competitor ads that ran longest first. Choose See what's in it to watch one and see its scenes. If Goose hasn't noted the scenes yet, choose Watch it and keep the page open for about a minute. Then choose Make a video like this. Give it a name, say what it should say, pick a style and your products, and choose Save the draft. Then ask your AI app to plan it: it writes the plan with Goose and shows you the price, like any other video.

Goose notes each scene of the ad, and your video follows its opening, its order of scenes and its timing in the style you picked. It never copies the other ad's words, claims, offers, logo or people. Reading an ad is free, and works on ads up to 5 minutes long.

Make many videos at onceCopy Anchor Link

Ask your AI app for many videos, like "Make 12 videos for our teas", or bring your own sheet of ideas. You get one price for all of them and say yes once. See Many videos at once.

Bring in a finished videoCopy Anchor Link

If you made a video somewhere else, you can add it to Goose. In Library, under Videos, choose Bring in a video. Tick I own this video or have the rights to use it in ads, then drop in an MP4 or MOV file up to 200 MB, or choose Pick a file. If it already runs on Meta, choose Pick from my Meta ads instead. Your AI app can also give you this link. Goose checks it, takes a cover picture, saves it as a finished video and an ad, and reads its scenes. It's free.

A video you bring in shows in Library, under Videos and Ads. You can watch, share and get notes on it. To get new versions of it, like new hooks, test them against it: choose Make variations on its page. See Expand a video you upload.

Watch, share and get notesCopy Anchor Link

Library, under Videos, lists every video for the brand, with batches above them. Open one to watch it, pick the version to keep, share it, read or add notes, or choose Download at the top to save it. Download saves the version you kept, or else the newest finished version that isn't archived.

To share a video, open it and choose Make a link. Pick Watch only, or Watch and leave notes, and how long the link works: a week, 30 days or 90 days. Then choose Make link. Copy the link straight away, because Goose shows it only once.

People with the link don't need to sign in. On a notes link, they type their name and a note, and can pin the note to the moment in the video. Your team sees every note on the video's page, and can add its own under Notes. Choose Pin it to where the video is now to tie the note to that moment, then Add note. People on your team can edit or delete the notes they wrote. Owners and admins can edit or delete any note, including ones from a share link.

Choose Turn off to end a link. This can't be undone, but you can make a new one.

If a video uses a customer's words that your team hasn't marked OK to quote, Goose won't share it, and its links stop working. Choose OK to quote in ads on the quote in your brand brain, or choose Copy for your AI app on the video's page to ask for a remake without it.

Change a finished videoCopy Anchor Link

When a video is done, the card in your AI app has Keep, Reject and Fix this. Reject asks for a reason, like Off brand, Voice or Pacing. Fix this lets you tap what to change: the hook, the voice, the end card, the pacing, the words on screen, or something else, with one optional line. Your taps go to your AI app together when you choose Send fixes. It changes only those scenes and shows you one price for every fix. The price says plainly what changes, like "New voice for scenes 1 to 4, since they're spoken in one take." Parts already made for the video are reused free.

You can also ask your AI app for a change in your own words, like a new hook or a different voice.

The video you have keeps playing while the new version is made. Once it's done, the new version plays, unless you kept an older one.

Under Versions, choose Keep this one on the version you want. It plays, it's the video's ad, and the others are archived. You can also Archive one yourself. You can keep an archived version again later, once no new version is being made. Keeping and archiving are free.

Only one new version can be made at a time.

Use your own video clipsCopy Anchor Link

You can add your own clips for Goose to cut into video ads. Open Brand, then Look, and under Videos choose Add a video (MP4, MOV or WebM, up to 1 GB).

Before a video ad can use a clip, Goose needs to note its scenes. Choose Scenes on the clip, then Find the scenes. It works on clips up to 10 minutes long, and it's free.